Over 1,000 food safety stakeholders from around the world gathered in Bellevue, Seattle today for the official opening of the 2020 GFSI Conference.  The vibrant tech hub has proven to be an ideal venue for this innovation-focused 19th edition of the GFSI Conference, centred around the theme One Connected World. One Safe Food Supply.

During the opening plenary session, Peter Freedman, Managing Director of the Consumer Goods Forum, drew on climate change and sustainability as key themes and said. ‘Action is more urgent than ever.  Our agenda remains one of positive change, but we’re trying to increase the urgency with which we enact that change.’

Action!

The Greenfence booth was a hive of activity with some of the industry’s most influential stakeholder’s queuing up to be interviewed by Vince Molinari of Fintech TV.  Best known for his broadcasts ‘The Impact’ from the NYSE, experts from across the food sector shared their insight and views on some of the major trends driving food safety globally today.

‘Stay tuned’ as they say to our LinkedIn and Twitter channels as these interviews will start to emerge publicly and our heartfelt thanks to everyone who took time out of their schedules to participate.

Special Session

Our well-attended Special Session – Engaging the Masses; how consumers feed the supply chain – addressed how organisations can optimize food safety by connecting directly to consumers through our new innovative solution – Global Product Recall Alerts GPR Alerts™.   Using blockchain and POS integration, GPR Alerts™ is a digital wallet that “simplifies the communication and recall process to educate, engage, reward and protect shoppers at scale that until today, simply was not possible,” as Mitch Chait, CEO & Founder of Greenfence explained.

Scott Loyola, Co-Founder of Greenfence Consumer led an interactive session with Piper Carr of EY and John Pistone of Toshiba Global Commerce along with Mitch Chait.  Both Carr and Pistone highlighted how technology, underpinned with 5G and leading-edge computing, has raised the bar to deliver messaging up and down the supply chain spawned by consumer awareness, insight and demand.

In front of a packed and engaged audience, Chait and Loyola highlighted how GPR Alerts™ deliver:

  • Streamlined, efficient and trusted communications directly to consumers, retailers and supply chain stakeholders instantly worldwide.
  • Safely and efficiently addresses recalls through advanced delivery, recording and validation.
  • Off-network millennials, unbanked and underbanked can now participate in the entire food safety, health and education supply chain conversation.
  • Reducing operational costs by eliminating misinformation and confusion in the marketplace.

From unicorns to consumers

The panel highlighted how far technology has moved on in a relatively short timeframe; “it seems unbelievable that in recent history, we were talking about people using their bank cards to make online purchases!” said Carr.

Here in the birthplace of some of the world’s most innovative organisations including Amazon and Starbucks, where grunge started, and technology continues to evolve apace what will be the next big thing? Will it be a truly interconnected world fuelled by AI and IoT or indeed could it be cloning?

Whatever the next technological unicorn may be, one thing is for sure; consumers are truly shaping supply chains underpinned with technology and that change continues to happen at grocery checkouts, restaurants, malls, and at food distribution centers around the world – one purchase at a time.

For more information about GPR Alerts™ please visit www.greenfenceconsumer.com

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